Document date: 16/04/2018
This is the website of EASI.
Our legal contact data are:
Les portes de l'Europe
Avenue Robert Schuman 12
+32 67 28 10 00
VAT Number : BE0465.741.144
Our Data Protection Officer can be reached at dpo[at]easi.net.
Following the European General Data Protection Regulation, personal data is information by which an individual may be personally identified, including name, address, e-mail address, telephone number or any other information that is defined as personal data, for example the IP address.
Information we collect
We collect personal information about data subjects from different sources.
Information you give us
Information we receive directly from the data subject: personal data gathered through webforms on our website. When submitting a webform, for example for (non-exhaustive list of examples) contacting us, downloading documents, requesting appointments, requesting a demonstration of our solutions, registering for an event, subscribing for a newsletter … the visitor sends us some personal information. The information provided will be:
- first name and last name
- email address
- phone number
- the company/organization on behalf of which the person is making his request
Sometimes some additional information (size of the company, role within the organization, …) will be asked. The information we request will be limited to the information we need to be able to treat the request and to pursue our legitimate interest of following up with the person to know how we can further help him with his needs.
Information we collect from publically available resources
Information we can find on publically available sources of information like the public LinkedIn profile of the data subject, the website of the company/organization on behalf of which the data subject is making his request and any publically available source of information on the world wide web. We may combine this type of information with the information you provide us yourself.
Information we collect using cookies
Information we collect using this method will remain anonymous, unless the visitor identifies himself by submitting a webform.
Legal base for processing personal data
Data subject consent
Execution or preparation of a contract
We may process your personal data without your explicit consent when this is necessary for the performance of a contract to which you are a party or in order to take steps preparing this type of contract (for example, providing you with a quote).
The GDPR provides in its preamble No. 47 that activities related to direct marketing constitute a legitimate interest. This legal basis is the second basis for data processing for which we do not ask for your explicit consent. We have three categories of activities that are based on the ‘justified interest’ legal ground:
Contacting data subjects that have submitted web forms
We consider that it is our justified interest to try to contact data subjects that have submitted web forms on our website. We will try to contact these data subject to follow up on their request. This will be done by members of our sales team directly, and can be done by any means (phone, e-mail, LinkedIn …). However we will never send commercial mass e-mailings to data subjects that did not explicitly subscribe to our newsletters when they completed the web form.
Keeping customers updated about EASI’s offerings
Customers may receive e-newsletters without explicit consent. These e-newsletters will contain information that we judge useful for the customer: for example:
- information about new features in EASI’s solutions
- invitations for EASI events & workshops
- a recap of the most recent articles that appeared on EASI’s blog
We try our utmost to keep the information relevant for each data subject. However, if the data subject does no longer want to receive this type of e-newsletters from us, he can unsubscribe or change his preferences at any time. Every e-newsletter contains an unsubscribe link and a link that allows to adjust the e-mailing preferences.
Contacting potentially interesting prospects
Our sales team systematically tries to contact companies that EASI potentially can deliver added value to. In doing so, they look for information on any publically available sources: the internet, LinkedIn and other databases. When they discover personal information (for example, the name of a sales director in a given company), they may process this personal data for the execution of their justified interest: trying to contact that person to present EASI’s offerings.
Data subjects that are processed this way, will never receive any direct marketing communication from EASI. Any data subject has the right to know all personal data we hold about him/her, have it rectified and completed, or have it erased from our records.
How we use your information
We use the personal data about you for several purposes:
Communication with you
We will follow up on all requests that you submit to us through our website, such as documentation request, demo requests, registrations for events, requests for pricing, and any other submission of any webform. This may include using your personal data to call you back by telephone or communicating with you via email, LinkedIn or any other means.
We may use your personal data for direct marketing purposes (providing you with specific information that you have requested through our website, providing more general information about EASI’s offerings, sending you invitations for events or workshops, sending you e-newsletters …). We will only do this if we have your explicit consent, or if you have a contract with us and the information we send is related to your contract.
If you submit a resume or job application on EASI’s website, we will use your personal data for recruitment-related purposes, which may include contacting you via email or phone.
Improvements of our website
We constantly use and analyse data from visitors on our website in order to improve the user experience of our surfers.
We may keep personal data to comply with certain applicable legal requirements.
When we share your information
We will never sell or disclose the personal data we collect to third parties, except as disclosed to you at the time of collection.
We may share personal data with third parties who perform data processing activities on our behalf. As far as these service providers are acting as data processor, we do not authorize them to use or disclose the data in any way. We require that these data processors appropriately safeguard the privacy and security of the personal data they process on our behalf. In other words: we have data processor agreements with all data processors we work with. All data processors must be GDPR compliant.
We may also disclose your personal data if we are required to do so by law or legal process (for example when requested by government authorities)
How long we keep your data
Once you provided us with your personal data, they will be processed and kept in EASI’s databases, for as long as needed.
If you are a customer, we will keep your records for the duration of the contract between your company and EASI. If the contract is stopped, we will keep your records in our database for as long as legally required. You may request us to remove your data earlier. In that case, we will remove all data we have except the data we legally have to keep.
If you are not a customer, we have to make decisions based on the information we receive. We will remove your record when we find out that the information in the record is no longer accurate and we are not able to rectify the errors. (For example, when we receive a “delivery failure” message on an e-mail.) We will also remove your record when you request us to do so. If we never hear anything from you or don't track any activity (website visits, clicks on e-mailings, personal contacts with our sales teams...) during a period of 5 years, your data will be removed.
If you are a job applicant, we will keep your resume and personal data in our system for 5 years starting the year following the year you applied for a job. You may request us to remove your data earlier.
How to access your personal data
You can ask us to access your data via a request by e-mail to EASI’s Data Protection Officer via dpo[at]easi.net.
Consultation, correction or erasure of data
You have the right to know all personal data we hold about you, have it rectified and completed, or have it erased from our records.
If you make such request, you will have to provide us with appropriate evidence of your identity (for example, a copy of your passport).
EASI will perform all possible reasonable efforts to fulfil your request. We may keep personal information that you want us to erase, under certain legal conditions. If that is the case, we will inform you about which data we have to keep.
Use of data for direct marketing purposes
You may ask us at any time not to process your personal information for direct marketing purposes.
- When filling in any webform on our website, you can choose to subscribe to our newsletters. If you don’t subscribe, you will not receive any automated e-mail messages from EASI. However, we will process the data you submit through our webforms and our sales team will use the information you provide, to try reaching out to you personally.
- In any case, when you subscribe to our newsletters and change your mind afterwards, you will have the opportunity to unsubscribe every time you receive an email from EASI. All emails are provided with an unsubscribe link in the footer.
Cookies & similar technologies
- to offer our visitors the smoothest web experience (for example, once a visitor sets his/her language, the next time he/she visits our website, the website will automatically be shown in the right language).
- to analyse the behaviour of our visitors in order to improve the user experience and the performance of our website.
- to help us display qualitative advertisements that will be as relevant as possible for our visitors.
When EASI receives or sends data through its website, EASI uses encryption technologies that are considered industrial standards. Once the data have been processed and remain in EASI’s databases, EASI puts in place numerous technical and organizational measures to protect the data from unauthorized disclosure, use, alteration or destruction.
However, you should be aware that, due to the open and unsecured character of the Internet, EASI cannot be responsible for the security of transmissions of your personal data over the internet.
Changes to our Privacy Statement